My twitter girlfriend Haley Reinhart is about to release the 2nd single off of her sexy debut album, Listen Up! Her 1st single, "Free", was released back in March and has now run its course. While I happen to be a big fan of the song's crashing symbols and sexy vocals, it was obvious from the beginning that "Free" wasn't going to be a great fit for radio. Over 4 min long, no dance beat and no distinctive pop-hook made it a real challenge getting it spun on the radio. It wasn't a bust, but it wasn't a hit, either.
Thus, this next release needs to really kick some fucking ass, and Team Haley's given every indication that it will be Oh My! (Featuring BoB). I think it's a pretty good song for radio. A more uptempo beat, sexually charged lyrics, orgasmic moaning, a strong hook with a rap interlude, and lots of production effects while keeping the Motown roots that are so prevalent throughout her album.
Conversely, the horns almost drown out Haley's voice, and BoB gives a very family-friendly, milquetoast rap that true hip-hop fans will likely scoff at as lame. Also, the song is very difficult to perform live without the horns and BoB, so Haley would probably not be able to promote it on TV or to live audiences. Without her pretty face, hot bod and sultry voice doing live promo she's going to have to rely on BoB's big name and a big push from the label to help her secure radio play.
Which brings us now to Interscope. I still think they believe in her, as does 19 management, but they'll need to see some return on investment soon to continue promoting that belief. Since sales to date have been tepid, and her music style unorthodox, they probably view her as somewhat of a risk; albeit a talented one with great looks, sex appeal, intelligence, and work ethic all factoring into her big potential upside.
It also seems Interscope is still a bit confused on how and to whom they should be marketing and promoting her (i.e. the foolish gimmick of following 50k Bieber & One D twitter fans who simply aren't her demographic). BoB obviously softens their risk and simplifies the marketing confusion by bringing a real hit-making body of work to the table. He also has a big, established fan base to draw from, and would make radio PD's feel more comfortable adding Haley to their rotation.
However, BoB is really not Haley's music style beyond this cameo, and his fans are probably not the type who will buy her albums or become part of her long term fan base. It also opens the door for her to catch some flack for just adding him as a hired gun to pad her sales stats.
Thus, it's still sort of a mixed bag...every pro has a con and every con has a pro for Oh My!
In the end, whatever helps Haley make it big I'm in favor of. If the experts think the pros of BoB outway the cons than I'm all for it. Personally, though, I'd rather see this happen later in her career when she has become an established superstar with Taylor Swift cachet, than now when she's still a relative unknown outside of the Idol bubble.
Which brings us to my top choice for Haley's next single. From the opening day of snippet release I've been mesmerized by "Spiderweb", and am 100% convinced that it has all the elements to be an absolute monster hit. Produced by David Hodges, it's wildly seductive, rocking, mysterious and intense; everything Haley herself wants to be as an artist. The track also happens to feature her father Harry playing guitar, not a mercenary rapper getting edited in to help sell records.
The challenge here is it's on the Deluxe version of the album only, and it's unlikely Interscope would invest in a bonus track as a single. I think that's a mistake if they're thinking this way, because in addition to all the downloads it would sell, all those people who bought the Standard CD would go out and buy the Deluxe CD to get their hands on the song.
What say you??